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A studio note · Art direction

Turn one Duo scene into a small campaign asset family

Plan a hero, square image, vertical composition and detail from one coherent Duo art direction without relying on a universal crop.

Open Star White iPhone Duo framed against a sage green gradient
An open Duo against a soft sage background, rendered in SynthMock.

A campaign family shares its visual identity while giving each placement the framing it needs. Keep the source, finish and light character consistent; let the canvas and camera serve the destination.

Try it in SynthMock

Start with a Duo scene.

Use a reusable template as your starting point, then apply the choices in this article.

A paid plan is required to use templates and export.

Define the master scene's identity

Choose one approved Duo finish, background palette and interface state. Save an overview image that makes those choices visible. This is the reference for the family, not a guarantee that one camera framing will work at every aspect ratio.

For a proposed planning-app campaign, the same selected itinerary could appear in the wide hero, square announcement and vertical motion. If the selected task changes between assets, write down why. Otherwise the family may look coordinated in color while telling several inconsistent stories.

Give every asset a separate job

Use a delivery sheet like this before rendering. Reframing is intentional work; do not assume a wide composition automatically becomes a successful portrait image.

AssetPurposeFraming priority
Wide heroIntroduce the product beside page copyReadable screen and useful negative space
Square stillCommunicate one feature aloneA self-contained focal point
Vertical compositionSupport a narrow placementFull motion endpoints inside the canvas
DetailExplain a specific interface or materialEnough context to identify the same scene

Review the family, then each member

Place the proposed outputs together and compare finish, background, selected content and light. The images should feel related before a viewer reads their filenames. Then inspect each one in its actual placement; consistency is not a reason to keep a weak crop.

A vertical frame may need a different camera distance, while a square image may need a more centered device. Keep those changes deliberate and recheck reflections after rotating or reframing. For a motion asset, inspect the complete sequence rather than approving only its poster. Deliver a short asset list with dimensions and intended placements so the next collaborator does not accidentally use the detail crop as the main hero. This turns a scene into a usable system rather than a folder of similar exports.

Final pass

Before you call it finished

  • Record a master reference for finish, background and source state.
  • Assign a distinct purpose to every output.
  • Review each crop in its intended placement.

Make the next version yours.

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