SynthMockThe SynthMock journal
A little thought.
A better first impression.
Notes on light, movement and the choices behind a convincing mockup. Creative directions for iPhone Duo and the products you’re building.
Featured story · iPhone Duo
One app, two moments: telling a story with iPhone Duo
Plan a Duo presentation around one task that moves from the cover screen to a larger workspace, with a concrete two-screen creative brief.
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- Two screens2 min read
One app, two moments: telling a story with iPhone Duo
Plan a Duo presentation around one task that moves from the cover screen to a larger workspace, with a concrete two-screen creative brief.
Art direction2 min readScreen-first or hardware-first: choosing the subject of a Duo campaign
Decide how much attention the Duo hardware deserves in an app campaign, and sketch two compositions with different priorities.
Two screens2 min readThe Duo cover screen deserves its own composition
Treat the outer display as a compact product statement instead of a leftover crop of the larger interface.
Two screens2 min readA wider Duo screen does not need a busier interface
Build a clear reading path for a Duo inner-screen presentation using one primary task and a restrained supporting panel.
Two screens2 min readKeep critical interface details clear of the Duo fold
Plan interface emphasis around an animated fold without inventing hardware safe zones or sacrificing the expanded layout.
Two screens2 min readHow much interface should a Duo mockup actually show?
Choose between a complete product view and a focused interface state by judging the image at its actual delivery size.
Light & materials2 min readStar White or Night Sky: choosing a Duo finish for your app
Compare the two SynthMock Duo finishes by edge contrast, interface palette and the role of the device in your campaign.
Light & materials2 min readWhy reflections make a Duo render feel solid
Balance the material cues of the Duo frame and glass with the need to keep the app interface readable.
Art direction2 min readA small palette system for a coherent Duo campaign
Organize Duo backgrounds, interface accents and finish into a repeatable campaign palette without making every image identical.
- Art direction2 min read
Negative space turns a Duo render into a useful hero image
Plan space for a website headline without shrinking the app beyond recognition or breaking the mobile crop.
- Camera & framing2 min read
A frontal Duo view can be stronger than a dramatic angle
Choose camera perspective according to what the interface needs to explain, with a proposed front-versus-angle comparison.
- Motion2 min read
Three shots or six for an iPhone Duo promo?
Choose a storyboard length by the information each shot contributes, with concise and expanded Duo campaign outlines.
Put the idea into motion
A good starting point
makes room for your work.
Explore the Duo collection, choose a scene and bring your own screens.