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A studio note · Motion

Three shots or six for an iPhone Duo promo?

Choose a storyboard length by the information each shot contributes, with concise and expanded Duo campaign outlines.

Partially folded Star White iPhone Duo with a visible inner screen against cobalt blue
A partially folded Duo against a cobalt background, rendered in SynthMock.

More shots give a story room to develop, but they also create more decisions and transitions. Count the product ideas you need to communicate before deciding how many camera moves to include.

Try it in SynthMock

Start with a Duo scene.

Use a reusable template as your starting point, then apply the choices in this article.

A paid plan is required to use templates and export.

Give each shot a sentence

A three-shot outline can establish a compact task, unfold into its wider context, and hold on the result. It is useful when the product story is already simple. A six-shot outline can separate identification, transition, detail and conclusion, but only if those extra views contribute information.

Do not turn six shots into six unrelated angles of the same static screen. That gives the editor more work while asking the viewer to reconstruct the object repeatedly. Write a short sentence for every shot. If two sentences say essentially the same thing, combine the views or give one a genuinely different role.

Two proposed outlines for one task

Imagine a planning app whose cover shows today's next item and whose inner layout shows a wider schedule. These are illustrative outlines; choose timings after watching your actual source content.

Three-shot versionSix-shot version
Cover: identify the next item1. Cover context; 2. Move closer to the selected item
Open: reveal the larger plan3. Begin the fold; 4. Arrive at the expanded plan
Settle: understand the relationship5. Inspect the useful detail; 6. Return to an open hero

Budget for understanding, not only movement

For a six-shot concept with simple screen content, start with two to three seconds per shot. A text-heavy explanation may need longer readable moments. A short announcement may be stronger with fewer beats and a still that carries the details.

Keep adjacent effect endpoints continuous where the motion is meant to flow: the next starting pose should match the preceding ending pose. Intentional cuts need a reason; accidental jumps do not become energetic editing just because the sequence is fast. Review the entire outline with the sound off and name what each shot adds. Choose the shorter version when the extra shots only repeat what the viewer already understands.

See a Duo sequence in motion

A 14.85-second Duo animation exported from SynthMock, showing the cover, hinge and open display with the default artwork. Silent video.

Final pass

Before you call it finished

  • Write one information goal for every shot.
  • Use two-to-three-second beats as a starting brief, not a rule.
  • Remove views that add neither product detail nor spatial context.

Make the next version yours.

Explore Duo templates