SynthMock
A teaser can withhold detail while still giving the audience a useful clue. Let a partial fold create curiosity, then answer it with a recognizable product state before the piece ends.
Try it in SynthMock
Start with a Duo scene.
Use a reusable template as your starting point, then apply the choices in this article.
A paid plan is required to use templates and export.
Decide what the teaser is allowed to withhold
An existing audience may recognize the app from a familiar accent, icon or selected task. A new audience needs more explanation. If the teaser shows only metal, glass and a logo, it may advertise the device more clearly than the software.
Write a one-sentence promise for the piece. For a fictional planning product: a compact next step opens into the whole plan. That leaves room for a reveal without concealing the category or inventing mystery around a feature that never appears. The teaser's restraint should serve the product, not obscure it.
A proposed tease, reveal and answer
Use a short sequence with a clear payoff. Set timings around the actual source and message.
| Stage | What to show | What the audience should know |
|---|---|---|
| Tease | A controlled partial view with a recognizable screen cue | This belongs to a particular product or task |
| Reveal | The device opening toward a useful angle | The compact state connects to something larger |
| Answer | A stable, readable inner view | What the product lets someone do |
Use the hardware detail briefly and deliberately
A rear or hinge detail can establish material character, but return to the screen before it becomes the main story. If the camera never gives the interface a useful view, add a product explanation or rethink whether motion is the right medium.
For delivery, choose a poster that does not depend on the mystery. It should still identify the app or the task when the video remains paused. Keep the finish and background consistent across the sequence, and inspect the final frame without narration. If it cannot answer the opening promise, revise the source pairing or storyboard. A good teaser can be concise without making the audience guess what is actually being offered.
See a Duo sequence in motion
Final pass
Before you call it finished
- Write the product promise before the camera sequence.
- Give the reveal a visible, relevant payoff.
- Provide a poster that works without watching the teaser.
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